Our Story
Eric and Donna Leitten are a husband and wife team that have been involved in the vacation rental space for some time. Eric started in property management in 2014, working up to a 200 unit short term rental portfolio for one of the area’s largest managers, he eventually went on to become a licensed agent focusing mainly on the local resort market from Panama City Beach to Destin, Florida. Donna dedicated many years to the medical field. While her passion for helping others remains at the heart of everything she does, she discovered a new calling in hospitality. Where care, service and attention to detail continue to guide her work. In 2014, Donna and her sister embarked on a new venture, they founded a cleaning company on Okaloosa Island, providing exceptional cleaning services. Together they built a reputation for their attention to detail, reliability and customer satisfaction. As time passed, Donna’s interest expanded and she found herself drawn to the hospitality industry. Recognizing the growing demand for vacation rentals, Eric and Donna decided to leverage their skills and experiences to establish their own vacation rental company. In 2021, Eric and Donna started their own Vacation rental company, What’s Up Beach, LLC. Together, they curated an impressive portfolio of properties that caters to various vacation preferences and needs. What’s Up Beach brings a unique perspective to the vacation rental business, prioritizing cleanliness, safety, customer satisfaction and owner relationships above all else.
Our Team:
Donna Leitten/Director of Operations
Donna provides operational leadership, efficiency, organization and ensuring everything runs smoothly.
Eric Leitten – Realtor/Owner Services/Operations
Eric supports owner services by maintaining strong communication and ensuring owners feel informed, supported and confident in their properties.
Angela Huffmaster/Guest Services
Angela supports our team by assisting guests during their stay and helping ensure a smooth, professional experience from arrival to departure.
